Warner Bros Discovery, the top American entertainment company, recently released the first NFT movie, “Lord of Rings”, in collaboration with renowned blockchain firm Eluvio. Peter Jackson originally made the movie; the story revolved around an epic fantasy. As the popularity of web3 is growing, new possibilities are discovered by different industries to offer better experiences to customers.
Warner Bros Discovery forays to web3
Warner Bros Discovery paves the way for Web3 movies with their new project. Their first release will be The Lord of the Rings, released on October 21. The NFT collection features an extension of the movie, hidden augmented reality collectibles, exclusive content and multiple menu experiences. Per reports, it will be similar to a DVD with some additional features whereby buyers will get an exclusive opportunity to trade the collectibles.
As you dive into the collectible, you will be amazed to explore the iconic locations you have already seen in the actual movie. Eluvio has been helping businesses curate interactive spaces that allow fans and publishers to enjoy and monetize shows. While discussing the project, the entertainment firm said they wish to help people connect with their favorite movies. They needed a reliable, high-performance and cost-effective web3 platform to achieve the objective.
Warner Bros Discovery and their love for NFTs
Warner Bros Discovery has been actively participating in the web3 initiatives. In June of this year, they launched a blockchain program which was a story-driven space. The digital art collection brought a new way of storytelling in the form of digital art. The entertainment firm also joined leagues with a toy company to release a phygitical collection containing DC comic replicas.
With the growing prominence of NFTs as a powerful investment medium, both individuals and top brands are foraying into the booming world of web3. To enjoy the wonderful digital collection by Warner Bros Discovery, please visit their NFT space and enjoy reliving the movie moments.