Walmart partnered with Roblox to begin their revolutionary sojourn in the metaverse. After several brands successfully ventured into web3, the retail giants finally realized that switching to an innovative platform would make a long-lasting impression on tech-savvy customers. The large-scale metaverse adoption indicates how this emerging technology shapes the future of the internet.
Walmart joins the growing VR world
America’s retail king plans to debut on the virtual reality platform by joining leagues with Roblox. This new venture prepares to offer customers an immersive virtual music festival, modelling concerts and gaming experiences. The company will develop two spaces; Walmart’s Universe of Play and Walmart Land. Genz customers who spend considerable time online become the primary target of the retail giants’ metaverse project.
Virtual land by the brand comprises a shopping outlet whereby customers can use tokens they earn from games to buy merchandise. Besides selling merchandise, the retailers plan to organize electrifying and enthralling concerts by famous artists like Yungblud, Madison Beer and Kane Brown.
As the pandemic hits us, the only medium offered solace and entertainment is online; hence the project tries to connect with customers through virtual media. Each component they wish to inculcate will suit the younger generation’s preference.
Roblox and Walmart’s partnership redefines shopping
Roblox has lately emerged as a productive and revolutionary platform to offer new experiences to users. This time they collaborated with America’s largest retailer, Walmart, to devise better ways to redefine ordinary shopping experiences.
While elucidating on the project, Walmart’s chief marketing officer revealed how the brand wishes to design a virtual space that aligns with the online habit of Genz shoppers.
Per the report, the company filed trademarks related to creating and selling NFTs and offering customers digital currencies. Well, huge expectations are attached to this new venture; hopefully, it will gain wider acceptability.