HomeLatest NewsWalmart Targets Tech-Savvy Customers With Their New Metaverse Space 

Walmart Targets Tech-Savvy Customers With Their New Metaverse Space 

Walmart partnered with Roblox to begin their revolutionary sojourn in the metaverse. After several brands successfully ventured into web3, the retail giants finally realized that switching to an innovative platform would make a long-lasting impression on tech-savvy customers. The large-scale metaverse adoption indicates how this emerging technology shapes the future of the internet.   

Walmart joins the growing VR world  

America’s retail king plans to debut on the virtual reality platform by joining leagues with Roblox. This new venture prepares to offer customers an immersive virtual music festival, modelling concerts and gaming experiences. The company will develop two spaces; Walmart’s Universe of Play and Walmart Land. Genz customers who spend considerable time online become the primary target of the retail giants’ metaverse project.   

Virtual land by the brand comprises a shopping outlet whereby customers can use tokens they earn from games to buy merchandise. Besides selling merchandise, the retailers plan to organize electrifying and enthralling concerts by famous artists like Yungblud, Madison Beer and Kane Brown.   

As the pandemic hits us, the only medium offered solace and entertainment is online; hence the project tries to connect with customers through virtual media. Each component they wish to inculcate will suit the younger generation’s preference.   

Roblox and Walmart’s partnership redefines shopping  

Roblox has lately emerged as a productive and revolutionary platform to offer new experiences to users. This time they collaborated with America’s largest retailer, Walmart, to devise better ways to redefine ordinary shopping experiences.   

While elucidating on the project, Walmart’s chief marketing officer revealed how the brand wishes to design a virtual space that aligns with the online habit of Genz shoppers. 

Per the report, the company filed trademarks related to creating and selling NFTs and offering customers digital currencies. Well, huge expectations are attached to this new venture; hopefully, it will gain wider acceptability.   


Please enter your comment!
Please enter your name here


Madhubani NFTs – A tribute to traditional Indian Art

Madhubani NFTs is a unique collection of Non-Fungible Tokens (NFTs) created by DigiSmiths agency which highlights the rich cultural heritage of Madhubani art in India....

Pullman Hotels Supports Indigenous Female Artists Through NFT Exhibition 

Pullman Hotels, Australia's top hotel chain, has finally decided to dip its toes in the booming NFT market. They will soon launch Digital E/SCAPES, a...

McCain Foods Debuts Metaverse For A Sustainable Mission 

McCain Foods, the largest seller of ready-to-eat snacks, entered the growing world of the metaverse with a noble objective. The firm has initiated a #saveoursoil...

Chinese Couple Partnered With SriLankan Con Looted 1400 Crore In Crypto Scam 

Crypto scams are gradually gripping the emerging world of crypto and NFTs. In a cryptocurrency scam, a Chinese couple and a Sri Lankan con man...

Stay Connected

- Advertisement -

Similar articles

- Advertisement -