Great news for bike lovers! TVS Motor Company launched Raider 125, a GenZ-inspired model built with SmartXconnectTM technology. The announcement excited the bike enthusiast; it’s indeed the best Diwali gift for the customers. Through metaverse, the brand wants to target the tech-savvy new generation who are too immersed in their tablets, phones and laptops that could hardly find any time to interact with the real world.
Launching their new technological powered model on metaverse indicates their desire to connect with younger age groups.
TVS Motoverse entices bike enthusiast
TVS have added high-end technical features, which include Bluetooth connectivity, call alerts, music control, notifications and turn-by-turn navigation. The metaverse launch was pretty grand, with a musical performance by singer Armann Malik and presentations by the Vice President of marketing and famous gamer Ujjwal Chaurasia.
The disc variant Raider costs almost ₹ 93,489($1,125), and the new upgrade will charge users up to ₹ 99,990($1,205). The price will be worth it, as riders can enjoy smooth riding with weather updates. In case of low fuel, they will receive notifications on the nearest oil filling station; it’s wonderful indeed.
The bike will come in two colors, black and yellow; bookings are available from October 19; hurry if you haven’t placed your order yet.
TVS and its metaverse experience
The motoverse offered a wonderfully immersive experience to the participants. An entry into this bike world began the moment the prospective buyers or fans signed up for the metaverse platform. When signing up, the visitors were asked to select an avatar used for exploring the content streamed on the space at the launch program.
Users are directed to the unique metaverse auditorium of TVS, and some levels of restrictions are imposed to give access to viewers to the content the company wishes to display. The motor firm plans to explore new possibilities in web3. They wanted to host gaming zones and tech reviews and curate a virtual ghost town for GenZ customers.
The new plan of TVS is to offer unique experiences to next-gen customers. Well, it’s still not clear whether customers will prefer enjoying a bike ride in an AI-generated world. Let’s hope for the best!