The coffeehouse king Starbucks takes a leap of faith in web3. With the revolutions happening in this emerging web3, businesses are dipping their feet into this space to offer new experiences to their customers. The new initiative by Starbucks plans to surprise coffee lovers with unique rewards and NFTs. Are you excited to discover more?
Let’s uncover the whole story…
Starbucks enthrals people with a new initiative
The coffee chain joins leagues with Polygon blockchain to unveil Starbucks Odyssey, an exceptional platform to help customers earn digital stamps, unlocking an enthralling coffee experience. The firm intends to take ordinary discounts to a whole new level by incorporating blockchain technology so that customers can reap incredible benefits.
As opinionated by the coffee giants, this new project opens new possibilities when enabling customers access to ownership, an innovative approach available only in web3. With Starbuck Odessey, the members can unlock digital and physical and some pretty surprising benefits unique to Starbucks.
To join the new platform, coffee lovers must first sign up using their Starbucks credentials. After logging in, they enter into a world of interactive gaming and other activities where they need to give proof of their coffee knowledge. On completion of different games, one can earn digital collectible stamps and sell them at great prices later.
Starbucks and its partnership with Polygon
Polygon is gradually becoming a center for revolutionary projects, which is a principal reason for its low network cost and better accessibility than any other blockchains. When revealing the project, Starbucks stated why they chose Polygon for the initiative. The polygon network uses a proof-of-stake mechanism which leads to low carbon footprints, a significant issue in Ethereum and Bitcoin.
The sustainable and lucrative benefits encouraged the coffee giants to partner with the blockchain and enabled customers to have great experiences. Sandeep Nailwal, the co-founder of Polygon, said the network is an obvious choice for brands like Starbucks due to its diversity, sustainability and accessibility.
We really hope the new initiative by Starbucks will allow coffee lovers to take both sips of their favorite beverage and become part of an interactive platform whereby they can earn exclusive rewards.
