Pullman Hotels, Australia’s top hotel chain, has finally decided to dip its toes in the booming NFT market. They will soon launch Digital E/SCAPES, a digital art collection showcasing the mind-blowing artistic works of artists hailing from Australia and overseas. You can enjoy the exhibition starting from November 14 to March 27 2023.
There will be a total of 16NFT art pieces, and the hotel intends to release four of the collections at their new locations. Besides celebrating artists, the exhibition aims at building communities where art lovers will be able to take a dive into the artist’s playground atmosphere of Pullman properties and discover amazing facts about NFTs.
NFTs and metaverse are gradually opening a host of new possibilities for businesses and individuals to connect to the world. The Hotel chain hopes to connect to customers across the globe with the help of emerging technologies like web3. If we take the objective of non-fungible tokens into consideration, it is bridging the gap between artists and art lovers.
In a traditional market, painters, musicians or actors couldn’t directly interact or sell their artworks directly to the fans. However, NFTs are making it possible, offering artists a great platform to showcase their skills.
According to Lisa Teh, the co-founder at web3 agency Mooning, she will be closely associated with the hotel team to educate them on organizing training sessions about NFTs. Before the exhibition begins, Pullman Hotels want to ensure the guests are adequately made aware of the details regarding the art collection.
The exhibition will be organized at the Pullman Hotels branch in Hyde Park. The auctions will take place through all.accor.com/pullmannft; the revenue will be split between charities and artists. To take a closer look at some precious and beautiful digital art pieces, you have to wait until November 14.
