The entertainment technology company Color Star Technology Co. Ltd plans to enter the metaverse world. With the growing prominence of digitization, brands across the globe are actively involved in curating innovative projects which enable them to connect with customers in a better way.
Let’s discover this innovative project closely….
Aromatherapy and The Metaverse
The Color Star collaborated with Putian Shan Yun Trade to develop a metaverse platform to foster aromatherapy’s benefits. Aromatherapy has its root in China. For almost the past 3000 years, it has been helping people cure mental illnesses like stress, depression and mood swings. People often connect this natural therapy with Buddhism; its benefits are not only limited to mood uplifting, but you can also use it as a medicine.
The entertainment tech company wishes to continue its legacy and spread its advantages to the new generation. The firm aims at taking a realistic approach to the VR experience. They plan to design a cultural showroom on a virtual reality platform so that people achieve overall well-being without relying on harmful chemical-based medicines. Alongside offering great insights into the forgotten oriental culture, the VR platform will sell incense and equipment required for aromatherapy.
Color Star Promotes Forgotten Traditions
The firm intends to use metaverse to create content that entertains and educates people. According to Farhan Qadir, CEO of Color Star, their metaverse platform won’t limit its reach to entertainment or any business product but instead offer a short tour to different cultures. They believe our world is multicultural, and each tradition has some hidden secrets that might prove helpful to humanity.
Color World will focus on creating a unified whole whereby they will share content based on different cultures. When revealing his objectives, the CEO said they wish to share valuable inputs on culture, technology and entertainment.
Rampant digitization has often resulted in the circulation of content that poses a threat to ethical norms; we hope Color Star’s attempt to add value to the VR platform will significantly change the way and type of content created on the metaverse.