McCain Foods, the largest seller of ready-to-eat snacks, entered the growing world of the metaverse with a noble objective. The firm has initiated a #saveoursoil project which incorporates the introduction of Regen fries, a potato snack that is made using a regenerative farming method. They have collaborated with Roblox and NFT restaurant Bored and Hungry restaurant for the sustainable mission.
McCain Foods and their metaverse venture
McCain Foods debuts in the metaverse with a new product Regen Fries. They joined leagues with Bored and Hungry restaurant, which will help them serve Regen Fries, a product made of a potato which doesn’t affect soil’s sustainability. Besides product launch, McCain launched a gaming space with Roblox whereby people can grow potatoes using the regenerative farming technique.
The collaborative project will form the foreground for education, fun and an effort to build a community for raising awareness on environmental sustainability. According to the famous snack firm, with the growing prominence of NFTs and metaverse, McCain Foods will connect with the younger generation and teach them the importance of sustainable farming.
McCain’s Food vision on the future of farming
McCain Foods aims to change the future of farming by incorporating innovative methods like regenerative farming. The firm strongly believes that potato cultivation often leads to phenomena like soil erosion, which is threatening to our planet. To reduce such natural incidents, looking for suitable farming methods is essential, and regenerative farming is the best practice.
They view regenerative agriculture as vital in making the global food system sustainable. Per the Marketing head at McCain, with global warming influencing the plants, it’s high time we should take practical steps to change the way we farm. While discussing the new venture, Christine Kalvenes wishes to engage with the younger generation, which is why they choose metaverse as their mouthpiece for sharing the relevance of sustainable farming methods.
If you want to be a part of this great initiative, visit the NFT restaurant Bored and Hungry and enjoy delicious Regen fries. To learn more about regenerative farming, you can play games on Roblox and get a chance to virtually grow potatoes.