The popular basmati rice manufacturers India Gate Foods took a leap of faith in the NFT. Their new venture is set at the confluence of art and technology. India is an abode of multicultural communities, and each of the culture’s beauty lies in its art forms. Well, amidst the immense popularity of digitization, authentic artistic handmade pieces are lost, and to rekindle the love for art among people, the rice brand launched NFTs on the blockchain.
India Gate Foods reigniting the love for traditional art
When it comes to bringing local art forms or artists to the forefront, nothing can be better than NFTs. India Gate Foods heads to a beautiful initiative to preserve traditional Indian art forms, which are on the verge of dying. They have launched an NFT gallery for commemorating supremely talented local artists. They wish to spread the message of the power of art to the younger generation.
The NFT collection is produced in collaboration with Ice Media Labs Analytics which features the story of a Chaal Chitra or rice artist, Madan Bhowmick. This movie starred a local artist Madan who aced the unique talent of painting on single rice grain; this movie has already got 6 million views.
The rice-producing and manufacturing firm is associating with a blockchain app factory to transform art into tradeable digital assets; you can buy them from OpenSea. The brand, with its venture, aims at helping artists like Bhowmick finds more patrons.
India Gate Foods and their philanthropic venture
While elucidating on the launch of digital art pieces, Kunal Sharma, head of marketing at KRBL India, said India Gate Foods always embraced India’s legacy, and the venture is proof of it. Traditional art forms failing from pre-historic or historic times have lost glory, and the NFT collection gives tribute to those unsung artists who are still working effortlessly to keep these art forms alive.
More artists like Bhowmick will find a prestigious place on the web3 platform. You can dive into the lost art forms of India on OpenSea.
