Scotch creator Johnnie Walker, who attracted a great fan base with their famous Blue Label Ghost series, now debuts on the NFT marketplace. The spirit sellers join leagues with Port Dundas and renowned photographer & NFT artist Ivona Tau to offer ecstatic visual delight to the customers.
It won’t be wrong to say that 2022 marks a great year for spirit brands as they dive into the ever-growing web3 space; earlier, Jack Daniel’s announced the launch of digital assets.
Blue Label Ghost finds a place in NFT
The Ghost & Rare series will be available on Blockbar.com, an NFT marketplace exclusively for wines and spirit brands. Per reports, this new project aims to strengthen the web3 community, offer unique experiences to users and, ofcourse, support upcoming artists. When offering some insight into their digital venture, the scotch giants revealed that the NFT series would explore the character of rare whiskies from the world’s famous distilleries.
The holders will get overwhelmed by the virtual storytelling experience; they can grab both a virtual and real bottle. You can unbox a host of surprises if you buy these exclusive digital art pieces. In case you burn the NFT, you can get access to the next Diago drop on the Blockbar platform.
What’s more, is in store for Blue Label Ghost lovers?
There are almost 75 non-fungible tokens, and each is endowed with unique craftsmanship. Sip from the world-class scotch, which acquires a divine taste after years of waiting in the famous Glasgow distillery of Port Dundas, can instantly import you into an ecstatic world. Actually, the entire artwork is highly inspired by the concept of water metamorphosing into something artful.
If you are lucky, you can get hold of a bunch of exciting elements, which include:
- A fantastic opportunity to watch conversations unfolding between renowned artist Ivona Tau and the Johnnie Walker blender Dr Emma Walker.
- Blue Label Ghost carrying the signature of Dr Emma Walker.
- A rare and beautiful AI-generated artwork by Ivona Tau.
Besides supporting artists by releasing a digitized version of Blue Label Ghost, the scotch brand also plans to help women achieve their goals through sponsoring grants so that they get empowerment.